COVID-19 IS DRIVING HOTEL GUESTS TO PAY ATTENTION TO WELLNESS


COVID-19 has undoubtedly caused global upheaval, especially in the hospitality business. Change, on the other hand, brings opportunity and the chance to rethink how we may emerge stronger and more resilient from the crisis. With people all over the world becoming more concerned about their health and well-being, delivering a deeply soothing and wellness-focused hotel experience is more vital than ever. The fact that the term "wellness" has diverse implications for different people can easily be adapted to a safe place that would ease touristic tension and attract guests in a thoughtful and meaningful way. Hotels should investigate redesigning health programmes to better meet visitors' needs as they plan to recuperate and beyond.

For hoteliers, this is a huge opportunity

Hotel facilities can cost up to 130 percent more for health-conscious travelers than for other guests. While it's a common misunderstanding that wellness travelers are a small, privileged group who attend destination spas or meditation retreats, the more mainstream secondary variety accounts for the majority of the market, accounting for 89 percent of wellness trips and 86 percent of spending. This creates a huge opportunity for the hospitality industry to provide meaningful, one-of-a-kind, and personalized journeys that reflect these changing values.

Wellness makes its way into guestrooms

On-site services such as group retreats, exercise, spas, and beauty services have traditionally generated money from wellness programs. In a recovery era, however, a wellness program may want to focus on delivering the wellness experience into each individual guest room. Wellness-focused amenities may readily be customized and given according to the guest's preferences thanks to today's technology. In guest rooms individual yoga mats can be combined with a free on-demand yoga tv channel and, on request, resistance bands may be put to particular training zones. With the ability to surprise and make guests easier, integrations of the meditation app can encourage attentive sleep-regulation, reduced blood pressure, and cortisol.

Taking Advantage of New Recovery Possibilities

Travel may not come back all at once, and those eager to travel the world may need to be more cautious. Cleaning standards, personal welfare and the need of maintaining health during future visitor travel are likely to be the highest priority. Unlimited ways are available for educating guests about the advantages of wellness, healthy food and gym choices, natural experiences and connections with local culture. Hotels now have an enormous opportunity to support the wellness-driven way of life for their guests while making new reservations, whether through complementary programmes or focused on more comprehensive holistic initiatives.


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